Using your fundraising data to better understand donor behaviour
Understanding and effectively using your data is central to the success of your fundraising campaigns. Put simply, we take your data and we give you knowledge.
Through the use of sophisticated segmentation techniques, we model and then analyse your donor data, providing you with a clear understanding of donor behaviour. From data we create knowledge.
Once you understand your donors’ behaviour, you can identify and select the target audiences that will best respond to your campaign. We guide you through the process of analysis and target selection and then we arm you with the knowledge of which campaigns will achieve optimal results. You will also understand who not to target, minimising campaign waste and maximising ROI.
No more guess work – your campaigns are data-driven and supported by sound analytical techniques. This equals results.
